Shackleton Ad

Trumpet, a brand studio based in New Orleans, has received more than 3,000 applications since Hurricane Katrina devastated the city. They started the deluge by paraphrasing an ad run by explorer Ernest Shackleton for his 1913 trans-Antarctic expedition … “Men (and Women) wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.” Essentially, they dared only the most adventurous souls to join them in New Orleans.

People came from great companies like Naked and cool places like Austin, London and L.A. Trumpet invited them to come help reinvent New Orleans through the application of brilliant innovation, to show the instructive universality of recreating a 21st Century American city and international cultural icon.

On the flip side, Trumpet’s focus is simple – identify and activate the business opportunity for entrepreneurial companies. This brings together their smart people with your smart people. When you have great minds working together toward a common goal, things connect. And that’s what Trumpet is all about, creating meaningful points of connection that build relationships. Because in business, relationships = money. And relationships are not created by gunning down your “target” 
with an ad.

To be an entrepreneur, you have to take risks. And Trumpet understands there are no better way people to accompany you on a journey than those with like minds.

"Men (and Women) wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success."